Deidre J. Manna-Bratten is an enthusiastic brand licensing professional, helping brand owners and licensees understand how to navigate through the challenges and benefits of consumer product licensing.
Before joining the Global Licensing Group as their International Project Manager, Deidre worked in the fashion industry for 8 years as a Sales and Marketing Executive. During this time, she had her first taste of licensing as a licensee of Warner Bros (Gossip Girl), creating an inspired-by full range apparel collection with Romeo & Juliet Couture. Deidre has worked with reputable entertainment companies, such as Mattel and Saban Brands, to create compelling products and marketing campaigns supporting their brand portfolios. Currently, Deidre leads development of licensing-learning initiative, Licensing Accelerator 365, and partners with notable companies, such as the U.S. Department of Commerce and InventHelp, to bring education and innovation opportunities to the largest brand licensing trade show in the world, Licensing Expo Vegas.